Athleague – a new business launches

August 17th, 2007

Update: is the official site being rolled out to schools. is for the general public to check out.

I met Ravi Mishra last summer and it has been an enormous pleasure to help him get his new business off the ground. He is a terrific guy and I am thrilled to see that the new site,, has launched in beta. I told him that his business plan was the among the very best I have ever read- and I’ve read many.

Athleague plans to bring a new level of organization to “informal” sports- intramural at schools and adult sports leagues/teams in the larger world. It is a niche that is close to my heart. I’m looking forward to seeing how it will work for my bike racing team.

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