The WSJ.com pre-Murdoch is still pursuing paid subscriptions, but if you notice, they’re really now adpoting HEAVY promotional discounting as a strategy.

i.e. http://1.wallstreetjournaI.googlepages.com shows how this works in action. You have the online wsj.com subscription used to be at $99/year alone. Now, they’re selling it PLUS the print version with free delivery for $125 combined PLUS throwing in 2 months. That’s outrageous pricing, and consumers should notice and sign-up –> which will lead to higher renewal subscriptions later down the line and higher traffic. Very interesting and good marketing technique in my opinion. Back to the old lifetime value model.