Tivo Finally Sells its Viewer Data

November 9th, 2007

I probably watch about one hour of TV per week, but I still love Tivo since it means I can watch that one hour’s worth any time I want.

They just announced their own Nielsen-style viewer statistics package for advertisers. I suppose this shows how much I don’t know about broadcast media, but for the life of me I can’t figure out why they didn’t do this years ago. I know they have all the data on what Tivo users watch, so it seems like a no-brainer to put that data to work bringing in revenue for the company.

Side note to Mr. Tivo: please use the incremental revenue from this program to bring back the lifetime subscription. If you do that, even if it is only for a short-time promotion, I promise to buy a second box.

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