Jay Parkhill March 10th, 2008

From Harvard Business School’s Working Knowledge newsletter- eight (!) tips for keeping one’s business intact through a recession.

For the most part, these are things any business needs to review periodically in any case.  For me, the one-line summary is "avoid the temptation to withdraw into product-engineering mode. You still need to sell too".  I recall many stories from the last recession about companies that laid of all their sales and marketing staff and kept all the engineers- only to end up with a product no one was buying.

Marketing Your Way Through a Recession — HBS Working Knowledge

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