Mini Case-Study on the Emperors’ VIP Club
Jay Parkhill March 12th, 2008
Bloomberg has a min-study gleaned from FBI transcipts on what made the Emperors’ VIP club successful. It’s an entertaining read. Highlights include:
*Strict payment policies and careful training on credit card imprints
*Clever marketing of its clients as wealthy/powerful men
*Market analysis of different regions (the Miami and LA high-end prostitute markets are apparently flooded)
*"Buy out" option to cut out the broker in the case of long-term relationships