Startup Business Strategy For The Simple-Minded

June 20th, 2008

Dharmesh Shah is an entrepreneur in Boston who writes a thoughtful blog on the challenges of launching a new business.  This post rings true with me.

Startup Business Strategy For The Simple-Minded

The not-AP-approved short version is this:

Decide what to build, launch an imperfect version, sell unsuspecting customers, keep improving, sell more unsuspecting customers.  Lather, rinse, repeat.  SUCCESS!

I have had many clients over the years who spent a huge amount of energy working *around* the core aspects of the business rather than on them.  The ones that managed to keep everything to a minimum other than the core goals of the company have been the most successful, without exception.

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