Startup Toolbox

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Archive for the 'business practices' Category

Startup Business Strategy For The Simple-Minded

Jay Parkhill June 20th, 2008

Dharmesh Shah is an entrepreneur in Boston who writes a thoughtful blog on the challenges of launching a new business.  This post rings true with me.

Startup Business Strategy For The Simple-Minded

The not-AP-approved short version is this:

Decide what to build, launch an imperfect version, sell unsuspecting customers, keep improving, sell more unsuspecting customers.  Lather, rinse, repeat.  SUCCESS!

I have had many clients over the years who spent a huge amount of energy working *around* the core aspects of the business rather than on them.  The ones that managed to keep everything to a minimum other than the core goals of the company have been the most successful, without exception.

Directors’ Duties to Shareholders and Society at Large

Jay Parkhill June 12th, 2008

There is a long-standing debate about the obligations of a company’s management to consider the needs of society at large. Economist Milton Friedman is famous for opining (to paraphrase) that the only duty of a company’s Board of Directors is to make money for the company’s shareholders.

In my view, this opinion completely sidesteps the issue of what time scale to consider, but it is entirely possible that a company could make tremendous short-term profit at the expense of segments of society at large, the environment, etc.

The California State Legislature has an opinion on this issue, too. There is a bill pending there (A.B. 2944 for the research-inclined) that would change the statutory duties of a director to include not only the company’s welfare, but society as well. The current duties of a director are to deliberate:

in good faith, in a manner that such director believes to be in the best interests of the corporation and its shareholders and with such care, including reasonable inquiry, as an ordinarily prudent person in a likeposition would use under similar circumstances.

As amended, a director would be permitted, but not required, to consider:

(i) The long-term and short-term interests of the corporation and its shareholders;

(ii) The effects that the corporation’s actions may have in the short term or long term upon any of the following:

(A) prospects for potential growth, development, productivity, and profitability of the corporation;

(B) The economy of the state and the nation;

(C) The corporation’s employees, suppliers, customers, and creditors;

(D) Community and societal considerations; and

(E) The environment.


Pros/Cons Analysis:

From the social welfare side, this bill would say clearly that directors need not hew to the Friedman viewpoint and may take a broad view of corporate duties. On the other hand, the list of factors a director may consider is long and not well-defined. Merely deciding on the company/shareholders’ best interests is difficult enough and it is not clear to me that this language adds anything that is not implicit in Board deliberations anyway. Would this language be useful in preventing a company from, say, strip-mining with knowledge that heavy metals will leach into groundwater?

The answer is “no, not by itself”.  However, this language does open the door for the B Corporation I have written about previously. B Corporations say loudly and clearly that their duties are to consider shareholder value alongside social benefits.  As noted at the top of this post, that is not a universally-held viewpoint.  Shareholders, directors, executives and the courts that eventually ajudicate questions of shareholder duty need some encouragement- not to mention law- to let them know that there can be more than one bottom line.

I am told that although 31 US states have similar laws on the books, this bill has been opposed from several sides.  Having passed the Assembly it is in the State Senate currently, but its odds of making it out and across the Governor’s desk are uncertain.  These things can take time, I suppose.  If it doesn’t happen this year, let’s hope for next.

Sustainability as a Standard Business Term

Jay Parkhill June 10th, 2008

My clients are doing more and more transactions with European customers these days. A few years ago I worked on a lot of agreements to have products developed for my clients in China and elsewhere. I still do those, but now European companies are finding great deals in the U.S. so I’ve been working through a lot of those as well. It’s fascinating to see the economic pendulum swing across the globe like that.

In any case, one European customer sent over a form document containing a set of standard purchase terms. I’m not fully up on the details, but it looks as though they are required to file these with an EU government office.

I find it extremely heartening to see that the standard terms include this language on sustainable practices.


This makes me wonder about two things:

1) If this is merely required language and is just window-dressing or if the company actually stands behind it; and

2) What it would take to get companies in the U.S. to think about and add terms like this to their contracts.