Startup Toolbox

Business and Legal Notes, Mostly

Archive for the 'Intellectual Property' Category

IP Protection - “Take No Chances” Department

Jay Parkhill March 4th, 2008

I recently received a standard form of license agreement from a prominent technology company that featured the following paragraph:

I can’t remember when I have seen IP rights applicable throughout the entire universe. Let’s just hope they can read PDFs around Alpha Centauri. And that the Alpha Centaurians will sign on to the Paris Convention governing reciprocal trademark rights- that is, after the laser-coded version of the agreement beamed their way has actually reached them.

Trademark Law as a Weapon to Stop Online Forum Discussions

Jay Parkhill March 3rd, 2008

Prof. Eric Goldman of Santa Clara University is a reliable source of updates on "Internet law".  This is a good summary of a tough situation:

Technology & Marketing Law Blog: Lifestyle Lift Tries to Use TM Law to Shut Down User Discussions; Website Countersues for Shilling–Lifestyle Lift v. RealSelf

LifeStyle finds itself being maligned in RealSelf’s online forums.  Established law says that RealSelf can not be held liable for statements made by third parties, so what’s an aggrieved business to do?

Lifestyle Lift goes after the forum owner for misuse of its trademarks.  The argument is mostly a dog- one can use another’s trademark to identify the business it relates to, but not profit from the mark.  The expense of litigation, however, usually makes people decide that removing the allegedly-infringing content is a better course of action.

RealSelf doesn’t do that though.  It gets made and countersues for . . . violating its terms of use.  The claim is that Lifestyle Lift posted "shill" reviews of its own product (the horror) in violation of RealSelf’s terms.

RealSelf may well win on the merits of the infringement claim, but it’ll still be out a bunch of cash on the defense, and the breach-of-terms-of-use counterclaim isn’t going to bring a whole lot of that back.

I don’t know any of the underlying facts of this case (were the critiques accurate?) so I won’t take sides.  As a UGC junkie, I am strongly in the camp that people should be free to post their opinions of products, including negative ones. There are limits, though.  Businesses also need ways to protect their reputations against untruthfulness and outright slander.

Vale Think Secret

Jay Parkhill December 21st, 2007

Apple announced that it has settled two-year old litigation over Apple rumor blog Think Secret’s publication of information about the then-pending release of the Mac Mini computer. Some pundits have expressed concern that the settlement involves closing down Think Secret’s site, and that this may set an unhappy precedent for other blogs.

That worry seems a bit overblown to me- being put out of business by a big-guy litigant is an ever-present risk for little guys everywhere. Just because it happened once doesn’t make it any more or less likely to keep happening.

What I found interesting in the case, in light of my earlier post about trade secrets, is that Apple initially brought suit claiming trade secret infringement. I.e. that the existence of and Apple’s plans for the Mac Mini were not-generally-known information with economic value that Apple had taken steps to keep secret. The court disagreed and held that the information did not constitute a trade secret.

Here’s another difference between trade secrets and other types of IP, then- a party has to prove to the court first that it owns a trade secret, and then that the secret has been improperly disclosed. Patents and trademarks are registered through processes in front of Patent and Trademark Office attorneys, not by a judge or jury.

It isn’t immediately clear to me if this is a positive or negative attribute of trade secrets. It may be as simple as pay now (for patent or trademark registration) or pay later (when trade secret litigation comes up). Depending on how complex the topic is, I can see a USPTO examining attorney reaching a different conclusion from a judicial factfinder (judge or jury) about whether certain information is proprietary. At the least USPTO precedents and procedures are a bit better mapped so the outcome may be a little more predictable. Banking on a court to uphold a trade secret requires an extra roll of the dice.

I Can Understand a Patent and a Trademark, but How the Heck do Trade Secrets Work?

Jay Parkhill December 20th, 2007

photo courtesy www.photographytips.com.au/Trade secrets are a deceptively simple idea: like the fabled Coca-Cola formula, they are proprietary ideas that have never been shared. Because they are “secret” they are entitled to intellectual property protection.

But what does that really mean, and how does one keep something “secret”? Clients ask me this with some frequency (hm- $30k to obtain a patent that I then need to spend more money to enforce, or $0 to keep a secret?) and I’d like to share some of the basic concepts. There are some excellent “deep” resources out there, so I will focus on the common questions I get from clients.

What is a Trade Secret?
Under California law, a trade secret is (i) information that (ii) has economic value, (iii) is not generally known, and (iv) is subject to reasonable efforts to keep secret. It can be an idea, a process, software, knowledge of ideas that don’t work, and many other things. Essentially it needs to provide an economic advantage to the holder, and steps need to be taken to protect the secrecy. Since efforts to protect secrecy can easily lead down a slippery slope, it is worth noting that extreme, expensive measures to prevent industrial sabotage are not required.

How Can I Lose My Trade Secret?
The one word answer is “disclosure”. Inadvertent or intentional disclosure will both blow the protection. In the latter case damages may be available for breach of secrecy obligations, but accidental disclosure will do the job as well. Workers should be told the information they are handling is confidential, steps should be taken to recover records from departed workers and reasonable measures should be taken to make sure that information is maintained on a “need to know” basis if the secret is a critical one.

It is also worth noting that independent development of the information will terminate trade secret rights. Reverse engineering does not violate trade secret protection laws, and a “hot” idea that is not generally known when developed can become known later and lose protection as a secret.

How Do I Know I am Not Infringing Someone Else’s Secret?
This is tricky. Patents and (registered) trademarks require public filings, so a company can find it if there is existing protected IP in a given area. Trade secrets are secret by nature, so it is entirely possible that one could develop technology that inadvertently duplicates someone else’s trade secret right.

The answer is, again, that independent development by itself does not infringe a trade secret. The key here is to have enough notes, research records and other facts to back up the argument that one developed one’s information independently and without reference to the competitor’s secret information. In a small field where the players know one another well this may be easier said than done.

Talk to Your Lawyer
These ideas scratch the surface of trade secret law and probably beg more questions than they answer, like “what do I do if someone discloses my secret”, “how can I make sure my employees protect my secrets” and “what are the remedies for theft of a trade secret?” Anyone asking these questions should definitely talk to a lawyer- the answers are too complex and likely depend on specific facts. Still, I hope this gets some people pointed in the right direction with regard to what trade secrets can and can’t do, or at least helps figure out what further questions need to be asked.

The Merits of Non-Compete Agreements

Jay Parkhill December 4th, 2007

Yesterday morning I tuned into a blog conversation principally between Bijan Sabet and Fred Wilson on the merits of non-compete restrictions- mandating that employees not compete with their employer in outside ventures.

Bijan says that companies should hew closer to California’s rule, which is that an employer can’t prevent someone from working, but can stop the person from using confidential or proprietary information of the first employer in the service of the second. Fred takes the position that non-competes should be allowed, but the employer should be required to pay the employee for sitting on the bench.

It is a fascinating topic. For the record I agree with Bijan (no surprise from a California lawyer). Focusing on the mere fact of employment is a red herring. The focus should be on what the employee does, not where s/he works.

Fred offers an example where brandishing a non-compete helped prevent the VP of Sales in one of his portfolio companies from jumping to a competitor. With all due respect, this example doesn’t prove that an NDA restriction would not have gotten the preferred result, just that the non-compete agreement did so.

What really puts me in Bijan’s camp on this is that I have worked with a number of entrepreneurs coming from large companies. Almost without exception their short list of important questions in the inital meeting includes “can I do this without [prior employer] suing me for breach of NDA obligations?” The California system seems to work. I have yet to see a reason that more restrictive requirements are needed.

A Really Simple Visualization of Copyright Law

Jay Parkhill September 5th, 2007

Sometimes napkins make good visualization tools too. No animation in this one, but patent lawyer Erik J. Heels did a bang-up job simplifying a complex topic to a single sheet of paper (it might not have actually been a napkin). 2007-07-18-drawing-explains-copyright-830×470.png

Erik explains it all here.

Cyber-Twitter Squatting on Bill Clinton’s Name

Jay Parkhill August 8th, 2007

I recently tuned in to Barack Obama and John Edwards’ Twitter feeds, which offer somewhat interesting, informal glimpses of the candidates. Shortly after, I discovered what is really a fake Bill Clinton Twitter feed. Someone reserved the BillClinton user name and posts asinine garbage that might be malicious if it actually had any relevance to anything.

Still, this got me thinking about “user name squatting”. It is pretty well established that someone with a “famous” name can oust a squatter from a domain name, but I wonder if they same is true of user names on social networks? If I went around and registered “RudyGiuliani” (to pick a famous and unusual name), would he have rights against me? My gut tells me that the larger the platform, the more likely name-squatting would be deemed impactful on the famous person (e.g. Mr. Giuliani). I also suspect that the nature of the platform would be relevant as well- fake Rudy Giuliani on MySpace is potentially more damaging to the candidate than fake Rudy Giuliani on Digg.

I’m going to poke around a little on this one to see if anyone has actually tried to bring “user name squatting” actions. I’ll update if I find anything interesting.

“Copyjacking” legal meme- a gem of a term

Jay Parkhill July 20th, 2007

Intellectual property lawyer Erik J. Heels coined a new term that I really like: “copyjacking“. More commonly known as “hotlinking”, it refers to the practice of embedding content from another website in order to use the content, but save on bandwidth charges.

I like it because hotlinking isn’t necessarily bad and it is useful to distinguish the bad kind of hotlinking from the good kind. YouTube (and loads of other video sites) encourages users to embed video content on non-YouTube domains. As an example of the bad kind (i.e. copyjacking) Erik takes Freakonomics to task for habitually linking inline to images hosted elsewhere without attribution or apparent permission.

I love this term. What I love even more is that unlike many legal issues there is a sure-fire way to get people to stop the practice- change the image on the host end to something less desirable, such as happened to John McCain last spring.

IP Protection for Contractors

Jay Parkhill July 17th, 2007

I wrote a piece for Found|Read on how contract professionals can write service agreements that let them develop specific work product without handing over their their toolsets to clients.  I have definitely worked on both sides of this issue and it can be sensitive.  “Residuals” and generalized tools and methods are pretty fuzzy concepts.  It takes care and specificity to be sure each side understands what is being delivered to the client and what isn’t.

Lessons of Napster: Grouper, BitTorrent, Jumpcut and YouTube

Jay Parkhill February 6th, 2007

Napster was the original user-generated content company. It was shut down in 2001, of course, after the Recording Industry Association of America sued the company for maintaining a database of songs that anyone could download without paying royalties or otherwise respecting copyright law.

A host of new file-sharing companies then rose up that didn’t maintain their own song databases. The RIAA sued several of those companies as well, resulting in the important Grokster decision by the US Supreme Court in June 2005. Grokster held that companies can be found liable for copyright infringement by distributing a “device” with the clear intent to promote infringement, as shown by affirmative steps to promote infringement. While these actions certainly didn’t put an end to illegal music file sharing, the battle lines are at least clear now in the music world.

Video is a different matter. Online video sharing has grown along a different trajectory and the issues there are overlapping, but distinct. Events over the past year have led me to believe that some businesses have taken the lessons of Napster/Grokster to heart, while others have not.

YouTube
The biggest non-learner of them all in both size and non-learningness. (There are a myriad other video sharing sites that feature copyright-infringing content just as prominently, so I will use YouTube here as a stand-in for all of them.)  YouTube’s business is even more Napster than Napster itself: at least the latter company declined to host content.  YT both hosts and indexes all of its videos. Its only hope for salvation is to appease the movie studios in a hurry (witness its rush to remove 100k videos two days following a demand from Viacom) while it desperately scrambles for a non-infringement-dependent business model. No wonder Google made a big public statement about keeping YT as a separate entity- bringing it in too close to Google’s core might expose Google to spillover liability.

Grouper
Here is a great example of an anti-YouTube. Founder Dave Samuel told me that staying on the right side of copyright was a critical piece of the puzzle from inception. Copyright violations may exist on the site, but they are much harder to find. Unfortunately, Grouper’s traffic is also a drop in the bucket compared to YT, which probably says a lot about what the market wants to watch.

Jumpcut
Another site that doesn’t depend on copyright violation, Jumpcut cleverly tries to focus users’ attention away from “pre-consumed” media grabbed from other places and toward the videos consumers themselves produce on digital cameras and phones. Jumpcut’s editing tools make it easy to cut and edit short clips, and their copyright-friendly position no doubt helped them to win content deals with Warner Brothers and Fox, and also to be acquired by Yahoo. Again, copyright infringement is relatively rare, and the focus on user-shot video makes an easy argument that the site lacks a “clear intent to promote infringment” under the Grokster standard.  Jumpcut was acquired only six months after launch, so they have some time to figure out whether the public really wants to watch home video clips in significant numbers.

BitTorrent
The backbone of many filesharing applications, Bittorrent sees the spigot slowly closing on pirated content and is trying hard to find an infringement-free business model itself. It cut its own deal with Warner Brothers in May 2006 that led to more deals during the year.  These moves are helping the company remake itself from the pirate’s best friend to a smart way for companies to save on bandwidth costs and promote content virally. This might be a stroke of brilliance from Bram Cohen and crew: BitTorrent’s history makes for a near slam-dunk case of clearly promoting infringement, so the company’s best bet is to make itself so useful to the studios that they couldn’t bring the hammer down without hitting their own thumbs.

Next »