Jay Parkhill March 17th, 2008
The headline here is direct from the SFGate.com article linked below. It isn’t exactly a revelation, but the article has some interesting tidbits- such as that print journalists are figuring out how to create audio and video news items, but the advertising departments haven’t caught up as quickly.
It is possible that I am part of the problem here. I ignore the ads on all the sites I visit as a matter of habit- i probably click on 1 in 1,000 or less.
I suspect most people are similar, which leads to the conclusion that new ad/revenue models are needed. But what should they look like? Hmm, I guess there’s a reason the advertising departments haven’t moved as quickly as the newspeople.
Or to paraphrase something my friend Chris said recently "content is pretty easy to develop, but revenue is fricking hard to come by".Tags: business models, media
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