News media needs to have consumers pay

March 17th, 2008

The headline here is direct from the article linked below.  It isn’t exactly a revelation, but the article has some interesting tidbits- such as that print journalists are figuring out how to create audio and video news items, but the advertising departments haven’t caught up as quickly.

News media needs to have consumers pay

It is possible that I am part of the problem here.  I ignore the ads on all the sites I visit as a matter of habit- i probably click on 1 in 1,000 or less.

I suspect most people are similar, which leads to the conclusion that new ad/revenue models are needed.  But what should they look like?  Hmm, I guess there’s a reason the advertising departments haven’t moved as quickly as the newspeople.

Or to paraphrase something my friend Chris said recently "content is pretty easy to develop, but revenue is fricking hard to come by". 

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Tivo Finally Sells its Viewer Data

November 9th, 2007

I probably watch about one hour of TV per week, but I still love Tivo since it means I can watch that one hour’s worth any time I want.

They just announced their own Nielsen-style viewer statistics package for advertisers. I suppose this shows how much I don’t know about broadcast media, but for the life of me I can’t figure out why they didn’t do this years ago. I know they have all the data on what Tivo users watch, so it seems like a no-brainer to put that data to work bringing in revenue for the company.

Side note to Mr. Tivo: please use the incremental revenue from this program to bring back the lifetime subscription. If you do that, even if it is only for a short-time promotion, I promise to buy a second box.

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