Jumpstart Automotive Media Case Study on Startup-Review.com

October 17th, 2007

I wrote a case study on Jumpstart Automotive Media for Startup Review that published last night. Jumpstart is a vertical ad network focused on the automotive segment. It was founded in 2000 and sold this year, so it’s a timely piece given the proliferation of vertical ad networks over the past couple of years.

Mitch is also an extremely savvy and articulate guy. He knows well why his business worked and has some good thoughts for entrepreneurs, especially in regard to finding one’s niche, staying true to a goal and the importance of hiring top-nothc people.

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